MARK PETROFF:
 
Mark Petroff




 
 
 
 
 
President and CEO of Marketing Associates LLC in Detroit. Petroff is driving Marketing Associates' development as a technology-enabled provider of marketing services. Marketing Associates, with offices in Detroit and Delaware and more than 200 employees, is a digital marketing company whose clients include Ford, Comcast, DuPont, and Starwood Hotels. Previously, Petroff was a partner in the financial advisory services practice of Deloitte. He served as the global leader for the practice's automotive industry segment as well as a general securities principal in Deloitte's investment banking group, Deloitte & Touche Corporate Finance LLC. Under his leadership, Marketing Associates has been widely recognized as a best workplace. The company recently received awards from Crain's Detroit Business as a Cool Places to Work in Michigan, by the Detroit Free Press as a Top 100 Workplaces of 2012, and as a Michigan Business and Professional Association 101 Best and Brightest Companies to Work For. The company supports several nonprofits and organizations including the United Way, Habitat for Humanity, and Gleaners. Petroff also served as a commissioned officer in the Navy's submarine force. His experience included training assignments in the Nuclear Propulsion Program, engineering assignments at the Johns Hopkins Applied Physics Laboratory, and operational duty aboard a nuclear-powered submarine. He recently was elected a director of the Automotive Hall of Fame. Petroff received his bachelor's degree in aerospace engineering with merit from the United States Naval Academy and his MBA from the University of Michigan.


WHERE BORN: “Detroit.”

MOST INFLUENTIAL PERSONS: “Broadly speaking, I had a great commanding officer when I was in the Navy, Dave Miracle. At Deloitte, I had partners who were important to me. Here at Marketing Associates, Edsel Ford and Jim Stewart, other owners of the company.”

LAST BOOK READ: “I have three going right now. I just finished No Easy Day by Mark Owen and Kevin Maurer, about the Navy Seal who was part of the Bin Laden raid. And I'm reading Abraham Lincoln's biography.”

WORDS THAT DESCRIBE ME: “Hard working, fun or funny, and very loyal.”

WHERE MY FIELD/INDUSTRY IS HEADED: “Marketing is converging with technology. We view our role as the translator or connection point between chief information officers and chief marketing officers.”

FAVORITE TECHNOLOGICAL GADGET: “I love my Lincoln Touch – everything you can do inside the car. It's awesome.”

FAVORITE PLACE: “In a hockey rink with my kid's hockey team.”

FAVORITE HOBBIES: “I love golf.”

FAVORITE FOOD: “Anything Asian – Thai, Chinese, you name it.”

MY HIDDEN TALENT: “I once served as an engineer aboard a nuclear-powered submarine.”

HOW I WANT TO BE REMEMBERED: “That I made a positive contribution to the people around me, and as a great dad.”


At the annual awards reception in May 2015, one Leader & Innovator from the previous 12 months will be selected as the Leader & Innovator of the Year.