JON BAUGH:
 
JON BAUGH




 
 
 
 
 
Founder and CEO of Dermanaut in Detroit. Founded in 2006, Dermanaut has built the first electronic medical records system designed for private practice dermatology. In addition, the company recently partnered with Advanced Data Systems to bring a full suite of practice management software to clients, including electronic billing. Since launching Dermanaut, Baugh has participated in Ann Arbor SPARK Boot Camp and competed in several Great Lakes Entrepreneur's Quest business plan competitions. He was a finalist for the Entrepreneurial Spirit award in 2009 and received the Showcase Presentation of the Year award from the New Enterprise Forum. Also, Baugh completed the BizdomU Entrepreneurship Academy program, which ultimately led to two rounds of funding through the BizdomU Fund. Baugh has over 10 years of experience in computer user interface design, technology consulting, and small-business management. Most recently, he served as a high-tech anthropologist at Menlo Innovations, where he was responsible for software design, sales, and client management. His clientele included municipalities, Top 25 universities, Fortune 1000 companies, and startups. He received both his bachelor's degree in science and technology policy and his master's degree in information, with a concentration in information economics, management, and policy, from the University of Michigan's School of Information.


WHERE BORN: “Metro Detroit.”

MOST INFLUENTIAL PERSONS: “Steve Jobs and Franklin Delano Roosevelt. Both are visionaries with the ability to see the unseen, even if unpopular or difficult. They have (or had) the ability to take customers or followers on that journey with them.”

LAST BOOK READ:Purple Cow by Seth Godin. Being different is not only good but required in this day and age.”

WORDS THAT DESCRIBE ME: “Passionate, tenacious, and empathetic.”

WHERE MY FIELD/INDUSTRY IS HEADED: “It's no secret that medicine is significantly behind other industries in the IT sense. You go into a doctor's office and they can't find your paper charts. Obviously my industry is supposed to solve that problem but the real challenge, that dermatology is at the center of, is making technology that solves medical, not just logistical problems. Simply forcing technology into patient care doesn't make medicine better. The real shake down over the next decade is to find ways for technology to not only replace analog processes but to truly improve patient outcomes. This is what we do at Dermanaut, and are dedicated to as the future of the industry.”

FAVORITE TECHNOLOGICAL GADGET: “My iPhone or iPad. No matter where I am I have more power at my fingertips than it took to put men on the moon.”

FAVORITE PLACE: “In the woods or on the water, preferably in Northern Michigan.”

FAVORITE HOBBIES: “Kayaking, gardening, hunting, and cooking.”

FAVORITE FOOD: “Yes. I'm a total foodie. Dishes that have a story to go with them are the best.”

MY HIDDEN TALENT: “No matter how emotional or heated things might get, I can keep an even keel and navigate things smoothly.”

HOW I WANT TO BE REMEMBERED: “For leaving things better than when I found them.”