MICHELLE CRUMM:
 
MICHELLE CRUMM




 
 
 
 
 
Co-Founder and Chief Business Officer, Adaptive Materials Inc. (AMI) in Ann Arbor. AMI provides alternative energy through portable fuel cell systems. Crumm has led AMI to continued high double-digit growth in revenue and profitability. Without outside investment, AMI has been able to bring in more than $34 million to advance its alternative energy portable product lines. Crumm has steered the company through the transition from a high-technology, research-and-development start-up to a second stage, fast-growing manufacturing organization. Awards include the Inc. 500 fastest growing companies, Michigan 50 Companies to Watch, and the 2003 Great Lakes Entrepreneur Quest grand prize. Prior to founding AMI, Crumm spent nearly five years at Kellogg Co. in internal audit, investor relations, and procurement. She is a board member for the Washtenaw County American Red Cross, treasurer of the Great Lakes Entrepreneur Quest executive board of directors, and a member of the Womenís President Organization. She received her bachelorís degree in accounting from Purdue University and an MBA from the University of Michigan.


WHERE BORN: "Knox, in the northwest corner of Indiana."

MOST INFLUENTIAL PERSONS: "My husband, Aaron, who always encourages me, believes in me, and pushes me to excel. My mom, who passed away last winter, was the one who made me recognize that everyone matters and that I need to appreciate the little things in life. My cousin Jennifer who has taught me that you donít need a lot of material possessions to have everything you could ever want in the world. My WPO (Womenís President Organization) family who empowers me to succeed and helps me get back on track when I stumble."

LAST BOOK READ: "Let My People Go Surfing by Yvon Chouinard."

WORDS THAT DESCRIBE ME: "Passionate, optimistic, energetic, competitive, tenacious."

WHERE MY FIELD/INDUSTRY IS HEADED: "The sky is the limit for alternative energy. We power possibility Ė the possibility for products to have power that has never been available before. Soldiers are safer and more efficient, Homeland Security needs more power on borders for devices, and emergency response providers will have the power they need to save lives. Our fuel cell systems are powered off readily available fuels and do not use elusive hydrogen. The fuel is wherever you are when you need it. This fuel availability gives our company a significant advantage over other fuel cell companies. Fuel cell products will happen and they will enable you to get the power you need, and the power you havenít even thought about yet."

FAVORITE TECHNOLOGICAL GADGET: "I love technology Ė iPod, digital picture frame, Treo, Garmin watch, etc., but I would have to say my favorite is our AMI fuel cell systems."

FAVORITE PLACE: "Charleston, South Carolina."

FAVORITE HOBBIES: "Soccer mom, jewelry making, investing, exercise."

FAVORITE FOOD: "Godiva Dark Chocolate Cappuccino Truffles."

MY HIDDEN TALENT: "Matchmaking."

HOW I WANT TO BE REMEMBERED: "I love to bring out the best in people and help them see that they have the ability to succeed in their passions. I want to make my mark on the world by pushing others to be more than they thought they could be, give more than they thought they had, and take time to smell the Gerbera daisies along the way."