STEVE GLAUBERMAN:
 




 
 
 
 
 
CEO of Enlighten, an Ann Arbor interactive marketing, Web development and business consulting firm. Enlighten has been working in new media since 1983, well before the Internet, delivering what were then called “electronic brochures” on floppy disks. The company also pioneered the concept of a “demo disk.”


WHERE BORN: Cleveland, Ohio.

MOST INFLUENTIAL PERSON: “Curious George. I don’t have a single most important person, so when I’m asked I usually say Curious George because I like Curious George. You could always point to your parents in terms of your real influence, but in business I don’t want to single any one person out.”

LAST BOOK READ:Memories of My Melancholy Whores, by Gabriel Garcia Marquez. It’s a very serious, award-winning book, even though the title sounds a little weird. I like Marquez as an author, and it was a short book, and it’s an interesting kind of weird love story.”

WORDS THAT DESCRIBE ME: “6 feet, 165 pounds, brown hair, green eyes, last seen wearing red socks.”

WHERE MY FIELD/INDUSTRY IS HEADED: “I think the Internet is continually becoming more important to business marketing, entertainment, and communications. I think the increased bandwidth you’re seeing is enabling some very different user experiences and business models, in terms of TV becoming Internet-based, the integration of hardware in the home with Internet technologies. Another huge area is how companies connect and communicate with their customers – today it all ties in with Internet devices and experiences. You see it in marketing spending and where people are spending all their time now. Business models that failed in 1997 and 1998 are probably ripe now, like episodic online video and RSS feeds. People thought all this stuff was going to happen over five years, and it turns out it’s going to happen over 25 years. It’s still a revolutionary change in a lot of areas in the world. It’s definitely a fun time right now.”

FAVORITE TECHNOLOGICAL GADGET: “Right now it’s my portable GPS system, though that’s tied with my programmable touch screen remote control. I’m spatially inept, so using the GPS system I can get anywhere I want. And mine has an XM radio traffic and weather feed on it.”

FAVORITE PLACE: “My bed.”

FAVORITE HOBBY: “Annoying my 13-year-old daughter, which I seem to do all the time.”

FAVORITE FOOD: “Chocolate.”

MY HIDDEN TALENT: “Inner beauty.”

HOW I WANT TO BE REMEMBERED: “I’d like to be remembered for a philosophy that I’ve been espousing around my company for some time: ‘Do good, be good, have fun.’ Do good means we should always be striving to do incredible, high-quality work, whatever we do. Be good means we need to be ethical and honest and fair in everything we do, at work, and to others, and with ourselves. And you’d better be having fun doing this and be willing to make fun of yourself.”