Co-founder and CEO of ProtectCell in Novi. ProtectCell offers extended warranties and insurance for wireless devices that feature protection against loss, mechanical failure, and damage; device buyback programs; identity theft protection; and Digital Leash, which provides backup of device data as well as the ability to wipe a device clean of data, lock it remotely, and use GPS to track it. Finnerty, along with co-founder Rob Emery, was honored in Crain's Detroit Business's
Salute to Entrepreneurs in the $30.1 million to $50 million revenue category. The company has 70 employees, works with more than 400 dealers, and has over half a million subscribers. Placed No. 459 on the 2012 Inc. 500 with three-year growth of 828 percent, ProtectCell also was honored with the 2012 Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility. The company donates 3 percent of the total value of reclaimed phones to Cell Phones for Soldiers and the National Coalition Against Domestic Violence. Finnerty is also a founding partner of High Velocity Sports Center, a 120,000-square-foot facility in Canton, and was recognized as one of Crain's
40 under 40 for the venture. As a member of the men's soccer team at San Diego State University, where he received his bachelor's degree in sports marketing and finance, he led the Aztecs to three NCAA berths and a championship final. He was drafted by the Detroit Rockers in their inaugural season. During his career, Finnerty was named the 1990–91 Rookie of the Year, won an NPSL Championship (in which he was also the series MVP), and landed in the starting line-up of four All-Star teams. Finnerty established The Sports Facilities Advisory, which focuses on working with clients to open and operate sports centers across the country. He sold his interest in 2010. For almost 20 years, Finnerty has served as the honorary chair for the Michigan Tri-county D.A.R.E. Association, where he talks to young people about staying drug and violence free. He also serves on several educational and recreational committees, acting as a positive role model on and off the soccer field. As a result, he was recognized by President Bill Clinton for outstanding service and dedication in the community.