CEO of PixoFactor in Southfield. PixoFactor is a fast-growing mobile and social video game studio specializing in the development of games, apps, animation, and more. Hurwitz is responsible for running multiple facets of the business, including funding and tax incentives, and has spent most of his career expanding his entrepreneurial skills. Under his leadership, PixoFactor has grown quickly. It employs more than 30 and recently moved its headquarters to Southfield from Royal Oak. Prior to founding PixoFactor, Hurwitz started and operated a commercial real estate business and while in his teens built an 85-person landscape construction business. PixoFactor was formed in Florida and eventually moved to Michigan. In November 2010, the company became the first to receive approval for film industry incentives for video game production across multiple digital platforms, a $2.7-million-dollar project to develop a Ben Hogan golf app, a Wii game, and interactive website experience. Partnerships include Tapjoy, a mobile application marketplace that provided partial funding for the game "Gaslight." Budd Friedman and Mark Lonow, owners and founders of the Improv comedy clubs, are supporting a project to develop the largest online comedy platform in the world, incorporating Facebook, Twitter, MySpace, and other social media with a content-driven website and video integrated mobile apps. The company received Corp! magazine's "Best of Michigan Business" award. The company has received funding from Envy Capital in Farmington Hills and Alliance Acquisitions in Los Angeles.
WHERE BORN: “East London, South Africa.”
MOST INFLUENTIAL PERSONS: “My father, the absolute best real-life example of the 'never say die' attitude, who has been knocked down time and time again, yet stays positive and always gets back up. Adversity has never been a reason to make excuses or stop working hard. He has an impeccable record of honesty, sincerity, character, kindness, and generosity. He knows how to take care of people. When I am faced with difficult decisions, I think to myself, 'What would my father do?”
LAST BOOK READ: “How to Win Friends and Influence People by Dale Carnegie.”
WORDS THAT DESCRIBE ME: “Opportunistic, never give up, generous, father, and husband.”
WHERE MY FIELD/INDUSTRY IS HEADED: “From almost nowhere in the late 2000s to every household, on computers, mobile phones, and devices that will touch or influence almost every person on the planet in some way, shape, or form in the near future.”
FAVORITE TECHNOLOGICAL GADGET: “Bluetooth.”
FAVORITE PLACE: “Home.”
FAVORITE HOBBIES: “Reading, watching sports, grilling, and hanging out with my wife and kids.”
FAVORITE FOOD: “Sushi.”
MY HIDDEN TALENT: “I can alter behavior based on environment, like a chameleon.”
HOW I WANT TO BE REMEMBERED: “That I unconditionally loved my family, worked hard, majored on the majors in life, that I cared about people, and used my good fortune to help others.”
At the annual awards reception on May 15th, 2014, one Leader & Innovator from the previous 12 months will be selected as the Leader & Innovator of the Year.