Style Guide
The purpose in defining an editorial style for the texts of all Lawrence Tech publications is to present the same consistency and strength of the University brand that is sought in its graphic standards.
Lawrence Tech follows the Associated Press Stylebook and Libel Manual guidelines for capitalization, grammar, hyphenation, punctuation, variant spellings of words, number style, etc. However, as is typical with many organizations, Lawrence Tech style sometimes deviates from the AP Stylebook or addresses questions not covered by the AP Stylebook.
The Lawrence Tech Name
The University’s official name is Lawrence Technological University and must appear in its entirety in all publications and ads. In text, it should be used in its entirety upon the University’s first mention in a document. While the name Lawrence Tech has been adopted in acceptance of popular usage and has become the University’s brand, it should be used only
as a second reference in text.
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Never use Lawrence Tech University.
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Never use L.T.U.
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Never use LTU in formal texts or in materials produced for the external community.
LTU can be used only informally in internal, nonofficial, and informal communications or in instances in which the full name of the University does not fit for space reasons. LTU is appropriate in on-campus student communications and on sports apparel.
When referring to Lawrence Tech as an entity, use University, always capitalizing University.
Correct: The University is . . .
Incorrect: The university is . . .
Correct: In detailing university policy . . .
Incorrect: In detailing University policy . . .
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Abbreviations
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Academic Degrees Correct: bachelor’s degree; bachelor of science Correct: master’s degree; master of science Correct: doctoral degree or a doctorate Correct: Bachelor of Science in Biomedical Engineering; BS in Biomedical Engineering; Master of Science Education; Doctor of Business Administration Avoid abbreviating degrees because they begin to look like alphabet soup. When an abbreviation cannot be avoided, always spell out the first mention, with the abbreviation in parentheses following, and do not use periods in citing the degree. Correct: MBA; MSME; BSAr
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Academic and Professional Titles Correct: Hsiao-Ping Moore, dean of the College of Arts and Sciences Correct: Dean of the College of Arts and Sciences Hsiao-Ping Moore Generally, do not use the titles “Mr.,” “Dr.,” “Ms,” and “Mrs.,” in text. “Dr.” is used, however, in Commencement and honorific publications. Correct: Hsiao-Ping Moore, dean of the College of Arts and Sciences Correct: Stephen Brown, vice president of university advancement Correct: Vice President of University Advancement Stephen Brown
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Academic/University Units Correct: College of Architecture and Design; Department of Electrical and Computer Engineering; Office of University Advancement; Office of Admissions; Office of the Registrar; Computer Help Desk; DTE Energy One-Stop Center; One-Stop Center; the Larry Joe However, when colleges, departments, and offices are referred to in shortened form, they are lowercased: Correct: the college; the department; the office; the registrar
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Acronyms
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Alumni
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Alumni Designation Correct: John Doe, BSME’78, visited campus for Open House.
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And
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Board of Trustees
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Buildings
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Courses/Programs Correct: Introduction to Psychology; Visual Communication Correct: The student is taking mathematics, chemistry, and English literature courses.
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Course Work
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Dates
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Email
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Email Addresses Correct: js0001244@ltu.edu; larryt@ltu.edu
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Fund Raising
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GPA
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Housing
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Jr., Sr.
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Money Correct: $10
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Numbers
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Numbers (Inclusive) Correct: 325–27; 1914–18; 1997–2003; 2000–03; 2001–06
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Numbers with Names Correct: John Doe III
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Online, Onsite
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Punctuation Correct: The student gathered books, computer, and iPod before running off to class. Dashes Correct: (N-dash) The professor noted – to his students’ dismay – that the test was not canceled.
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Percentages Correct: The student earned a 95 percent on the test.
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Semesters Correct: Spring 2007
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Spaces Between Sentences
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Room Numbers (on campus)
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Telephone Numbers Correct: 248.204.4000 Use p, f, and c to indicate telephone, fax, and cell numbers. Correct: 248.204.4000 p; 248.204.4000 f; 248.204.4000 c
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Time
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Website Addresses Correct: ltu.edu; google.com
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Web Terminology
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