The Lawrence Tech Name

The University’s official name is Lawrence Technological University and must appear in its entirety in all publications and ads. In text, it should be used in its entirety upon the University’s first mention in a document. While the name Lawrence Tech has been adopted in acceptance of popular usage and has become the University’s brand, it should be used only as a second reference in text.

• Never use Lawrence Tech University.
• Never use L.T.U.
• Never use LTU in formal texts or in materials produced for the external community.

LTU can be used only informally in internal, nonofficial, and informal communications or in instances in which the full name of the University does not fit for space reasons. The use of LTU is appropriate in on-campus student communications and on sports apparel.