This Identity Standards Manual and Style Guide establishes the University’s official policy for the design and look of Lawrence Tech publications and web and electronic applications. Several examples are presented that detail the correct usage of the Lawrence Tech logotype, typography, layout, and color in print formats. The University is also launching a comprehensive website redesign that will incorporate these new identity elements. Designs and templates for the web will be available soon and at that time, the design standards for the website will be incorporated into this manual. Templates for various commonly used electronic files are available for download. Existing printed pieces using earlier versions of the logo will be phased out as supplies are depleted.

While Lawrence Tech’s print and electronic materials have a variety of important audiences and objectives, they each provide the opportunity to enhance and project a clear and congruous image of the University. The purpose of this manual is to support the greater brand of Lawrence Tech, which encompasses all the colleges, departments, and offices of the University, and through its consistent usage, promotes all of them to create a greater whole. The success and effectiveness of Lawrence Tech’s brand promotion and public awareness is largely dependent upon careful attention to all the standards and recommendations outlined in this manual.