Mr. David Broome (MSIS ’96) – Presents to MBA 6073 Global Strategic Management For Alumni Week

By Frank WilsonComments Off

David BroomeClass Picture

On 18 Mar, 2014 students from the Global Strategic Management class under the direction of Dr. Shahram Taj were provided the opportunity to hear a presentation from Mr. David Broome, an executive with DTE Energy. As part of “Alumni Week” Mr. Broome not only shared his experiences from his impressive list of credentials, but provided the class an in depth look at a real world strategic focus from which to reflect.

I was thoroughly impressed with both the presentation and the presenter as Mr. Broome walked the students through a top level overview of the company’s strategic vision, all the way to the various divisions that make up DTE. I sincerely appreciate the presenter’s willingness to share his knowledge and experiences as well as his ability field some tough questions at the conclusion. The experience was extremely worthwhile, and it is my hope that the college of management will continue to pursue relationships with industry leaders to inspire the next generation of management professionals.

Alumni Week, Courses/Teaching

Martin Monte (BSET ’98, MBA ’11) Presents to MBA Students for Alumni Week

By Sheila ThomasComments Off

Strategic Global Management group photo

Alumni Week at Lawrence Technological University was fulfilling for MBA students in Dr. Shahram Taj’s Global Strategic Management class.   On Monday, March 17th, students in the class, most which will be graduating with their MBA’s in May of this year, had the pleasure of receiving a presentation from Martin Monte who is the Engineering Group Manager in the Body Test Laboratory at General Motors North America.  Monte, who attended LTU for both undergraduate and graduate school, told the students how valuable his LTU education has been during his 29-year stint at General Motors.

Monte received his Bachelor’s of Science in Engineering Technology in 1998 and returned to school seven years later, right in the middle of his General Motors career, to obtain his Master’s in Business Administration, which he received in 2011.  During Monday’s presentation, Monte told the MBA students how he has been using his MBA education at his job at GM.  He said that he uses knowledge in the fields of global leadership, global strategic management, management controls and human resources management.  In addition, he uses skills that he developed, as it relates to change management, management information systems and the design and implementation of new products, processes and systems.

Monte not only told the students that his worthwhile MBA degree is being put to use at GM, but he also told students a little about the GM’s global and regional strategies, enabling the students to appreciate and understand how global strategic management is being implemented at GM.   The presentation was very helpful to the students.  One student, Daphne Joachim, was very interested in Monte’s advice for those engineers who also have an MBA.   According to Joachim, “Marty was a Godsend to our class. He’s an engineer with an MBA and I’m an engineer about to complete my MBA.  He gave me advice on crafting my approach to employers and how to show them where my background could be useful.   I’m happy to say he’s a permanent addition to my Linked-In network now.”

Monte’s presentation not only helped the students understand how valuable his MBA education is, and how he is putting it to use at GM, but he also helped the students understand the value of getting that MBA from LTU.   The presentation was an informative and worthwhile example of how an LTU MBA graduate is using his MBA education in an exciting and rewarding career.  In addition, the presentation also helped students understand how a global company like GM is applying the lessons they have learned in Dr. Taj’s Strategic Global Management class.

Alumni Week, Courses/Teaching

Associate Professor Patty Castelli to recieve Henry B. and Barbara J. Horldt Excellence in Teaching Award

By Vladimir RozovskiyComments Off
-awards.11.web.jpg

At Lawrence Tech’s teaching awards program are (L-R), LTU Provost Maria Vaz, award recipients Donald Carpenter and Patty Castelli, Henry Horldt, and President Virinder Moudgil.

Lawrence Technological University Associate Professor Patty Castelli is this year’s winner of the Henry and Barbara Horldt Award for Excellence in Teaching and Professor Donald Carpenter is the recipient of the Teaching Using Technology Award. The awards were presented at a March 21 reception.

On hand to help present the first award was Henry B. Horldt, BSIE’55, who funds the annual Horldt award in honor of his father who was a professor of mechanical engineering at Ohio Northern University.

Castelli specializes in instructional technology and administrative and organizational studies. She received her PhD from Wayne State University and has taught at Lawrence Tech since 1995.

One of her students commented: “Dr. Castelli’s quick response to students coupled with her knowledge makes her an outstanding professor. She is willing to go above and beyond to help students.”

Another student said that Castelli provides an excellent balance of lecture, class discussion, and student presentations while encouraging student participation. She also makes herself available outside the classroom.

“Knowing that your professor sees you as much more than a body occupying a seat in a classroom means a lot in helping to maintain focus and enthusiasm for your studies. From the first course in the DBA program I knew that I wanted Dr. Castelli on my Dissertation Committee,” the student wrote.
Teaching Using Technology Award
Carpenter received a PhD in civil engineering from the University of Michigan and has been teaching at Lawrence Tech since 2000. He became a full professor of civil engineering in 2013.

A few years ago Carpenter designed a stormwater trail at Lawrence Tech to demonstrate various techniques for reducing and filtering water runoff. He is in the process of completing a virtual stormwater trail with informational videos that describe the various stormwater management techniques that can make watersheds more sustainable.

The short videos and descriptions already finished may be accessed through QR codes posted on the tour signage. Visitors can interact with the trail using their smart phones or tablets. There is also an interactive tour booklet online.

The tour can be viewed entirely online at www.ltu.edu/water/tour.asp and www.ltu.edu/lid/sample.asp.

The tour references techniques used in civil engineering, architecture, and urban design. It promotes the value of an LTU education through its outreach to high schools and government agencies and nonprofits interested in preserving a sustainable water supply, LTU Provost Maria Vaz noted in presenting the award.

“This hybrid and virtual tour engages students outside the traditional classroom and allows for just-in-time learning engagement,”

~ Maria Vaz.

Faculty and Doctoral Notables

Taos Institute’s Worldshare Book Series

By Vladimir RozovskiyComments Off

Dr. Jacqueline Stavros published a short story in her experiences regarding Appreciative Inquiry with kindergarteners in the Taos Institute’s Worldshare Book Series.

Faculty and Doctoral Notables

Cultural Adaptation Mediates the Relationship Between Reflective Leadership and Organization Performance for Multinational Organizations.

By Vladimir RozovskiyComments Off

Dr. Patricia Castelli, Dr. Thomas Marx, and Dr. David Egleston have published an article in the spring 2014 issue of the Journal of Scholastic Inquiry: Business titled “Cultural Adaptation Mediates the Relationship Between Reflective Leadership and Organization Performance for Multinational Organizations.”

Faculty and Doctoral Notables

Novatis Group Case Study Comes to Life for LTU MBA Students

By Sheila ThomasComments Off



On Monday, February 10th, 2014, under the professorship of Dr. Shahram Taj, several  Lawrence Technological University  (LTU) students presented the Novatis Group,  A Moroccan diaper and hygienic paper products manufacturer, for a case study assignment [Emerald Emerging Markets Case Studies, 2012] for their Global Strategic Management Class (MBA 6073).  A welcome addition to their case study, was the presence of the Novatis Group’s Chief Marketing Officer, Souheil  Badaa, who listened and watched, via videoconferencing, as two groups of students presented their findings and recommendations.

The students were assigned to read a case study on the Novatis Group, which honed in on their Dalaa brand of disposable baby diapers.  The case study had students applying what they learned in the class and using their critical thinking skills to analyze the case, in order to present their findings and recommendations for the Novatis Group’s diaper products.

Dr. Taj, Professor of Business Administration at LTU crossed paths with Badaa when Badaa was an MBA student at the University of St. Thomas, where Taj was teaching.  In 2011, they both facilitated a group of students to go to Badaa’s native Morocco in order to conduct the live case study.

Badaa, who was a welcome guest during the February 10th presentations, provided the class with an overview of his background, some information on the Novatis Group, and his thoughts about studying business in the United States.   After he talked, students delved right into their presentations.   Students then had the once-in-a-lifetime opportunity to hear from someone who is an integral part of the company that they studied, as Badaa gave positive and constructive feedback to their presentations.

One student, Daphne Joachim, was on a team of students who suggested that the company take part in the disposal of the diapers in an effort to become more sustainable.   Joachim thought that the opportunity to make recommendations to the Chief Marketing Officer of the company that she and her team studied, was an amazing one.  “This case presentation to a company’s executive – it was like having my first consulting job,” said Joachim.  “Making the presentation to Mr. Souheil  Badaa made me feel  heard and valued,”  she continued.   “I’m proud of the recommendations we made regarding managing the disposal of diapers in Morocco.  Even if it can’t be implemented right away, we’ve planted a seed.”

The Global Strategic Management class is the last class that MBA candidates have to take in order to receive their degree.   Dr. Taj teaches two different sessions of the class, on Mondays and Tuesdays, at LTU.

Courses/Teaching

Teaching Leadership and Strategy

By Vladimir RozovskiyComments Off

Dr. Thomas G. Marx published the article “Teaching Leadership and Strategy” in the Business Education Innovation Journal’s December 201issue.  Also in this issue, Volume 5 Number 2, is an article entitled “Social Media: A Viable Source for Collecting Research Data”, coauthored by Dr. Marx, Dr. Patricia Castelli and Dr. David Egleston.

Faculty and Doctoral Notables

Advanced Statistics Using Mplus: CFA, Mediation and Structural Equation Modeling

By Matthew ColeComments Off

Assistant Professor Dr. Matthew Cole from the Department of Management and Marketing presented an overview of advanced statistical analyses using Mplus software during two lectures this summer: Mplus lecture #1 and Mplus lecture #2. Dr. Cole will be reviewing CFA, mediation and moderation analyses using Mplus and Minitab in the Spring 2014 RES7033 class with DBA students.

Students are encouraged to install the demo version of Mplus and begin learning how to conduct advanced analyses for their research.

 

 

Courses/Teaching

A Feasibility Study of Platform-as-a-Service Using Cloud Computing for a Global Service Industry

By Vladimir RozovskiyComments Off

Keke Gai, a DMIT student, and Dr. Annette Lerine Steenkamp have published the article “A Feasibility Study of Platform-as-a-Service Using Cloud Computing for a Global Service Industry” in the Journal of Information Systems Applied Research’s seventh volume.

Faculty and Doctoral Notables

The Science Behind the Obama Campaign E-Mails

By Matthew ColeComments Off

As reported by Joshua Greene on November 29, 2012 in Bloomberg Businessweek, Obama raised a large amount of the $690 million donated online via fundraising e-mails. The success of the fundraising e-mails may be related to the rigorous experimentation and testing by Obama’s in-house team of digital analytics. As reported in the Greene article, the team of analysts did extensive A-B testing on such components of an e-mail as the subject line, the message and the formatting. Their approach to the science of marketing involved testing as many as 18 e-mail drafts, with the most effective subject lines being those with a casual tone that you might actually receive from a friend. Other outcomes of the A-B testing were somewhat counterintuitive: plain-text links vs. pretty ‘Donate’ buttons, ugly yellow highlighting, and mild profanity were the most effective in raising money.

Courses/Teaching
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