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Mr. David Broome (MSIS ’96) – Presents to MBA 6073 Global Strategic Management For Alumni Week

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David BroomeClass Picture

On 18 Mar, 2014 students from the Global Strategic Management class under the direction of Dr. Shahram Taj were provided the opportunity to hear a presentation from Mr. David Broome, an executive with DTE Energy. As part of “Alumni Week” Mr. Broome not only shared his experiences from his impressive list of credentials, but provided the class an in depth look at a real world strategic focus from which to reflect.

I was thoroughly impressed with both the presentation and the presenter as Mr. Broome walked the students through a top level overview of the company’s strategic vision, all the way to the various divisions that make up DTE. I sincerely appreciate the presenter’s willingness to share his knowledge and experiences as well as his ability field some tough questions at the conclusion. The experience was extremely worthwhile, and it is my hope that the college of management will continue to pursue relationships with industry leaders to inspire the next generation of management professionals.

Martin Monte (BSET ’98, MBA ’11) Presents to MBA Students for Alumni Week

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Strategic Global Management group photo

Alumni Week at Lawrence Technological University was fulfilling for MBA students in Dr. Shahram Taj’s Global Strategic Management class.   On Monday, March 17th, students in the class, most which will be graduating with their MBA’s in May of this year, had the pleasure of receiving a presentation from Martin Monte who is the Engineering Group Manager in the Body Test Laboratory at General Motors North America.  Monte, who attended LTU for both undergraduate and graduate school, told the students how valuable his LTU education has been during his 29-year stint at General Motors.

Monte received his Bachelor’s of Science in Engineering Technology in 1998 and returned to school seven years later, right in the middle of his General Motors career, to obtain his Master’s in Business Administration, which he received in 2011.  During Monday’s presentation, Monte told the MBA students how he has been using his MBA education at his job at GM.  He said that he uses knowledge in the fields of global leadership, global strategic management, management controls and human resources management.  In addition, he uses skills that he developed, as it relates to change management, management information systems and the design and implementation of new products, processes and systems.

Monte not only told the students that his worthwhile MBA degree is being put to use at GM, but he also told students a little about the GM’s global and regional strategies, enabling the students to appreciate and understand how global strategic management is being implemented at GM.   The presentation was very helpful to the students.  One student, Daphne Joachim, was very interested in Monte’s advice for those engineers who also have an MBA.   According to Joachim, “Marty was a Godsend to our class. He’s an engineer with an MBA and I’m an engineer about to complete my MBA.  He gave me advice on crafting my approach to employers and how to show them where my background could be useful.   I’m happy to say he’s a permanent addition to my Linked-In network now.”

Monte’s presentation not only helped the students understand how valuable his MBA education is, and how he is putting it to use at GM, but he also helped the students understand the value of getting that MBA from LTU.   The presentation was an informative and worthwhile example of how an LTU MBA graduate is using his MBA education in an exciting and rewarding career.  In addition, the presentation also helped students understand how a global company like GM is applying the lessons they have learned in Dr. Taj’s Strategic Global Management class.

Novatis Group Case Study Comes to Life for LTU MBA Students

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On Monday, February 10th, 2014, under the professorship of Dr. Shahram Taj, several  Lawrence Technological University  (LTU) students presented the Novatis Group,  A Moroccan diaper and hygienic paper products manufacturer, for a case study assignment [Emerald Emerging Markets Case Studies, 2012] for their Global Strategic Management Class (MBA 6073).  A welcome addition to their case study, was the presence of the Novatis Group’s Chief Marketing Officer, Souheil  Badaa, who listened and watched, via videoconferencing, as two groups of students presented their findings and recommendations.

The students were assigned to read a case study on the Novatis Group, which honed in on their Dalaa brand of disposable baby diapers.  The case study had students applying what they learned in the class and using their critical thinking skills to analyze the case, in order to present their findings and recommendations for the Novatis Group’s diaper products.

Dr. Taj, Professor of Business Administration at LTU crossed paths with Badaa when Badaa was an MBA student at the University of St. Thomas, where Taj was teaching.  In 2011, they both facilitated a group of students to go to Badaa’s native Morocco in order to conduct the live case study.

Badaa, who was a welcome guest during the February 10th presentations, provided the class with an overview of his background, some information on the Novatis Group, and his thoughts about studying business in the United States.   After he talked, students delved right into their presentations.   Students then had the once-in-a-lifetime opportunity to hear from someone who is an integral part of the company that they studied, as Badaa gave positive and constructive feedback to their presentations.

One student, Daphne Joachim, was on a team of students who suggested that the company take part in the disposal of the diapers in an effort to become more sustainable.   Joachim thought that the opportunity to make recommendations to the Chief Marketing Officer of the company that she and her team studied, was an amazing one.  “This case presentation to a company’s executive – it was like having my first consulting job,” said Joachim.  “Making the presentation to Mr. Souheil  Badaa made me feel  heard and valued,”  she continued.   “I’m proud of the recommendations we made regarding managing the disposal of diapers in Morocco.  Even if it can’t be implemented right away, we’ve planted a seed.”

The Global Strategic Management class is the last class that MBA candidates have to take in order to receive their degree.   Dr. Taj teaches two different sessions of the class, on Mondays and Tuesdays, at LTU.

Intellectual Property Law: Special Topics Course This Summer

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I am looking forward to teaching a special topics course this summer on the topic I personally find most special — intellectual property!

Here is the course description: Examination of foundations of intellectual property laws and types of intellectual property. Analysis of IP business strategies including enforcement, licensing and competitive strategy. Includes global protection and enforcement, and technology transfer in academia.

It’s not just lawyers who need to understand IP law. IP protection is a big part of a business’ strategy. We have witnessed instances where, even after a company folds, its IP remains a very valuable asset. For example, the Sharper Image trademark was purchased for $65  million even after the company itself ceased to exist. Understanding what IP is (and what it isn’t!), how it can be protected and its value to a business is a skillset valuable to all business professionals.

If you’re interested, some of the first readings (related to the background of IP law) are here and here.

 

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