The College of Management was proud to host its Spring 2016 MBA Case Competition on Monday, May 2, 2016. The College of Management began hosting a business case competition in 2014 to showcase the business analysis skills of their graduating MBA students. This year four groups of students from Dr. Shahram Taj’s capstone class, Global Strategic Management (MBA 6073), analyzed the current situation and future opportunities in Europe for Shinola.
Shinola is an American luxury brand, based in Detroit, which specializes in watches, bicycles, and leather goods. Since its founding in 2011, they have grown into a leading U.S. manufacturer with $100 million in annual sales, in part by building an attractive product and aligning their image with a gritty, re-emerging Detroit. The student presentations were based on the case study, “Shinola’s Expansion to Europe”.
Among the judges were Bridget Russo, Chief Marketing Officer, Shinola; Brian Ambrozy, Community Manager, Shinola; and Dr. Jacqueline Stavros, Professor and DBA Program Director, College of Management, Lawrence Technological University.
The event began with a welcome speech from President Moudgil, who talked about the case competition and how it distinguishes LTU students from other universities. LTU students are able to interpret and come up with solution, as well as present their findings in front of a highly successful panel of judges allowing students to experience the practical model of Theory and Practice. President Moudgil was followed by Dean Mirshab’s words of encouragement and an introduction of the faculty and staff members present at the event.
The competition was compelling, and all the teams did tremendous work. At the end of the presentations the winners were announced and a $500 prize was awarded to the winning team of Abdullah Alessa, Tonya Miller-Swift, Kanwal Narsinghia, and Orlando Silva Perez.
The other students that participated were James Criswell, Lamin Jatta, Patrick Woerner, Mark Youngblood, Megan Grauf, Chunyuan Jiang, Lydia Nesterowich, Brandon Szachta, Peihua Wang, Fouad Khanafer, James Paul, Gary Robb, and Ronald Symanski.