Certificate in Entrepreneurial Strategy

The Certificate in Entrepreneurial Strategy program is new and currently available, constructed so that it can be a stand-alone academic certificate or attached to any of the undergraduate management degrees.  A prerequisite for the core curriculum is either Microeconomics or Accounting Principles 1. The certificate consists of four classes that, in some cases, involve team teaching. These four courses are:

• Starting New Ventures and Managing Entrepreneurial Operations
  (MGT3013)  This class consists of study and application in two areas. One area focuses on the skills necessary to design and launch a new venture. A second area explores issues and problems facing the entrepreneur in daily business operation. Development of a Business Opportunity Analysis (BOA) Plan will be required.

• Entrepreneurial Management and Communication
  (MGT3023)  This class covers four main ideas: developing an entrepreneurial idea, maximizing creative potential, sustaining motivation and vision, and finally developing team building skills.

• Entrepreneurial Marketing
  (MGT3033)  This class focuses on executing marketing and sales tactics in addition to selling and using e-commerce. All of this will be taught from an entrepreneurial perspective.

• Finance for Entrepreneurs 
  (FIN3203)  This course is developed around two modules. The first module provides general understanding of financial / accounting concepts. A second module provides a description of how to obtain appropriate financing for a start-up business. A funding plan for a business will be developed.

Students will follow either their own new business throughout the four courses or will work on a product team in the College of Engineering.

For more information about this certificate, or receive a packet containing detailed information, send email to ump@ltu.edu.