I.D. Camp Brief

Experience being the head designer of a global brand (such as Google, Sony, Adidas, Dewalt, etc) in charge of developing the next breakthrough product in the market place.  Students will be provided a project brief and assigned the task of understanding the brand and customer to begin the process of ideation sketches, renderings, and scale model.  Various exercises and design stages will be covered to reinforce the important attributes along the process.  Scholarships will be awarded to the top student designers.

 

Program Preparation

Fundamentals

  1. Dynamic Figure Drawing (Practical Art Books) by Burne Hogarth
  2.  Basic Perspective Drawing: A Visual Guide by John Montague
  3.  Design Sketching by Olofsson 

 

Conceptual and Visual Imagery

  1. Cosmic Motors: Spaceships, Cars and Pilots of Another Galaxy by Daniel Simon, Daniel Simon's website
  2. H-Point: The Fundamentals of Car Design & Packaging by Stuart Macey and Geoff Wa
  3. Start Your Engines: Surface Vehicle Sketches & Renderings from the Draw through Collection by Scott Robertson
  4. Lift Off: Air Vehicle Sketches & Renderings from the Drawthrough Collection (Air Vehicle Sketches) by Scott Robertson